Video Production
We know that exceptional video can tell your business’ story better than anything else…
… And we want to be the ones who help tell it. We can craft your story every step of the way, from the campaign strategy to the marketing roll-out and beyond. We also can step into your existing strategy and produce content that matches your vision.
Nice Shirt Media is a full-service digital video production agency. A vibrant combination of advertising-agency level creative and production house quality is our magic recipe. You can think of us as your one-stop-shop for all things video-related–and it just so happens that we have a client resume to prove it!
We use state-of-the-art equipment from ultra-high-definition cinema cameras to industry-standard audio and cutting-edge lighting technology. Our team of award-winning directors, producers, and editors has created stunning commercials, branded content, social media content, and live-action videos for companies all over the world. We pride ourselves on our flexibility to tackle any video production.
Feel free to contact us with your needs and we’ll get back to you with a realistic cost and timeline.
“…100% professional, intuitive, creative, flexible, well-organized, and always work seamlessly with at every level of the company. They deliver great results with multi-cultural appeal. We’re fortunate to have Nice Shirt Media as part of our team!”
Marjorie St. Onge
Popular Projects
Creative Strategy
As the saying goes: a goal without a plan is just a wish.
Never underestimate the power of creativity in your marketing strategy; especially if you’re about to get a video made. Unlike most video production companies, we’re uniquely able to offer an entire creative strategy, along with a killer video delivery. When did you last pursue a creative strategy, and how did the results look?
Creative strategy lays the foundations for growth; comprising 3 simple steps. Research, creativity, and planning. We work with each of our valued clients; listening to your needs and breathing life into a narrative that flawlessly complements your vision. A narrative that nails the mission on the head, reaches your audience and is designed for a video that ticks all the boxes and meets all the goals.
Think of a creative strategy as a roadmap. Sure, solutions are a great starting point. But how can you reach that solution if you don’t have the right tools to pave the road forward? Creative Strategists scrutinize all possible routes, working hard to identify the most effective way to get from A to B…without having to endure the entire alphabet.
We begin by gaining clarity over your needs and goals, asking the right questions for all the right reasons. There are various other vital factors we consider too; such as mistakes other companies have made and how you can learn from them. We also do our homework daily; aligning our strategies with evolving global trends. What is your competition up to? What new technology is emerging?
We want to be your partner; working by your side throughout the entire creative process. From crafting the story to unraveling the messaging, communication points and more – we’ll be there. It’s all about maximizing your reach and making an impact.
“Nice Shirt Media is a leader in the field and not only has the video production chops, but the marketing expertise to get traction for its clients.”
Kristin Gapske
Popular Projects
Television Commercials
The more time goes on, the more technology evolves.
The digital era has brought online and social based video to the foreground. However, no matter how much tech has progressed, television still holds a key place to most marketing strategies!
Have you ever wondered who creates those ads? Why are the bad ones so bad, and why are the good ones, well, just so good?
It comes down to the production company. If you’re considering purchasing airtime for your business, there’s nothing more important than planning. Turning to any Tom, Dick or Harry won’t work. Here at Nice Shirt Media, we have a deep-seated understanding of the intricacies involved with producing broadcast-ready content for our valued clients. It’s not in the same ballpark as online video; a place where mistakes are far more forgivable. After all, you could always just delete and re-upload.
Not with television. Your delivery to a broadcaster needs to be flawless. You’ll require very specific equipment (visual and audio). Graphics need to be professionally produced, and sound needs to be consistent, detailed, and carefully mixed. However, broadcast quality doesn’t just refer to the technical stuff. The research and pre-production phase is just as important. You’ll need a narrative that people will be happy to sit through. A masterpiece that catches countless households’ attention – be it serious, funny, or seriously funny.
Different broadcasters have different guidelines which need to be followed to a T. We’ll work with you to clarify all the nitty gritty details, turning our top-notch equipment and cutting-edge software into your peace of mind. The result is a high-quality, compelling television commercial that you can take straight to the broadcaster – without any hiccups.
Most people watch commercials while half-immersed in another activity; such as making dinner. Together, we can make a commercial that entices even the busiest of viewers; increasing your chances of turning ordinary people into customers.
“Nice Shirt delivered exactly what we needed! The team was professional, efficient, and timely. They met all of our onsite recording and video production requirements and the end product looks and sounds great. We are very happy and I would highly recommend them!”
Jean Chorazyczewski
Popular Projects
Content Creation
A study from HubSpot found that “viewers are 8X more likely to buy a product when watching a video about it” on social media.
Social media marketing is all about building relationships. With every post, you are creating an opportunity for your followers to feel more connected to your brand. Video is the single most important type of content for social media marketing with every major platform pushing video content at nearly double the rate of text or images alone. When your followers experience you in a more personal way, they will feel a stronger connection to you and want to engage more with your posts.
This is because video content is more interesting and engaging to watch.” It also offers a more immersive experience that is more likely to capture viewers’ attention, which makes it more likely for them to remember the product or service.
Video is the most powerful tool for social media marketing. It’s important to keep in mind who your target audience is and what kind of video you would like to create. Whether you’re focusing on micro-video, UGC style, influencer marketing, or polished loops, video is the key to grow your business faster than any other form of content.
“Nice Shirt Media exceeded our expectations in so many ways. They were professional, punctual, diligent and amazing to work with. Their work is outstanding and I can’t wait to work with them on future projects!”
Kathy Hitchings
Popular Projects
Branded Content
Have you noticed that some of the best, most award-winning commercials and short films in history have seemingly little or nothing to do with the product?
It’s a clever tactic, and it works for a reason. We live in an age where people are becoming less gullible, and more annoyed with clichéd advertising.
This is “Branded Content”; perfect for the more ambitious businessmen and women out there. Perhaps you want to create something different, like a short film or narrative style film that delivers a powerful message to your audience. What the world loves in this day and age is emotion.
We’re talking about a story that you can’t take your eyes or ears off. It’s incredibly well-produced and makes the audience feel like they’re watching a film at the theater, not a commercial on their sofa, or an ad they want to skip on YouTube.
In the words of Mike Clear of Digitas: “People don’t like being sold to. It’s a discomforting experience, so the challenge for content marketers is to make sure the entertainment value of the content outweighs the discomfort”. Wise words, Mike.
We don’t just wear nice shirts. We’re home to the professional tools, equipment, and knowledge needed to create Branded Content for your business – designed to blow your audience away and send sales skyrocketing. From conceptualizing to unearthing the story, shooting, post-production, roll-out and beyond, we’ll be there every step of the way.
We understand what it takes to tell a compelling story that adds value to people’s lives. The best part? It’s really fun to do. It allows businesses to step out of their comfort zone and try something new; a proven solution to generate more revenue and impress more customers. It’s a very clever part of any marketing strategy; enabling you to connect with your audience in a unique, engaging way.
“My company is very diverse, and I was struggling to bring it all together. The team at Nice Shirt Media was easy to work with, and helped me tremendously!”
David Clark
Popular Projects
Explainer Videos
In a complex world, sometimes it’s best to keep things simple and to the point.
This is where the power of the Explainer Video comes in. You’ve probably heard of them, or even seen a couple yourself. The “Meet Matt” ones that concisely target a precise audience; explaining who you are and what you do in 1 to 2 minutes. Going over 3 minutes is typically a no-go, as viewer attention spans are getting shorter and shorter.
Explainer videos have been growing in popularity for the past few years. They combine high-impact visuals with high-converting copy, upbeat music, and an engaging storyline to turn even the most ice-cold leads into the hottest of prospects who can’t stop coming back for more.
Another fantastic thing about explainer videos is that they’re so easily remembered; much more so than lengthy pieces of text. These short, informative creations quickly express three things. The problem, the solution, and why you should be the solution. What are your customers struggling to do? How can your industry fix it? Why should they choose YOU out of all the other fish in your sea?
Explainer videos can be exceptionally fun to watch; if they’re done right. They’re used throughout almost every industry, in many different ways. Some are uploaded to the web to promote a business, while others are included in email marketing campaigns to personally target a more specific group. Explainer Videos are perfect if you want your audience to understand what you do…without having to read a thing.
“Garrett and his team are creative, energetic, receptive, accurate, and flexible. The results are amazing.”
Kristen Good
Yes, explainer videos are great – but not one thrown together by just anyone. Put your Nice Shirt on, and let us take care of the rest! We’ve been releasing world-class explainer videos for years. We understand that no two clients or companies are the same, which is why we learn as much as possible about your industry and company so we can help with conceptualizing and scriptwriting.
We’ll then work with you throughout the production phase, using storyboards that you approve while performing as many drafts as needed. We know how to make you stand out, creating a unique video that leaves an unforgettable impact.