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Client
Wacaco
product/service
pipamoka
platforms
online / YouTube
Project Type
beauty reel/explainer
location
Detroit, MI

about

Wacaco was about to launch their new manual coffee marker, Pipamoka. As part of their launch strategy, they wanted a beauty reel on the product website to show use-case and act as a visual explainer.

We brought the product to life by showing a real-world example of how and when people would use the product. Being a beauty reel, we kept the aesthetics simple.

There’s no dialogue or on-screen text. Beauty reels live in a beautiful balance between still imagery and video. They serve the purpose of making the surroundings, whether physical installations, online product pages, or social media feeds stand out and pop.

If you’re looking to bring a beautiful sense of realism to your brand, beauty reels may be a great option for you. To learn more, send us an email! We’d love to discuss how beauty reels can help take your creative strategy to the next level.

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