about
Anker needed a short-form video about their new, updated Powerstrip. They wanted to highlight all the key technical features and demonstrate its versatility within a 10-second video.
One of the most important features to note is that it takes variable voltage, making it the perfect companion for traveling internationally. We used this feature as the starting point for our creative.
We needed to demonstrate its compact size, voltage variability, charging capacity, and port options. That’s a lot of information to pack into 10 seconds! We leaned on motion graphics to deliver the key information points and built the visuals around packing for a trip.
In the end, Anker had a tight informational video that delivered on everything the Powerstrip itself promises.
