about
Jacobsen|Daniels is a multi-faceted consultancy within the aviation industry. They were finding it difficult to succinctly explain their portfolio of services.
We stepped in to offer support with creative and brand strategy, identifying core offerings and objectives. J|D was an excellent collaborator and together we drafted a series of videos, each targeting a different sector or purpose.
We felt the leadership team within the organization could best describe what the brand is and why it matters. Setting up the talking heads as documentary-style interviews made the delivery and explanation feel warm and authentic.
We didn’t prep them on what to say but simply asked leading questions to hit our delivery targets. If you need the complex simplified, look no further than Nice Shirt.
