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Client
Freshpet
product/service
Dog Food
platforms
in-person / internal
Project Type
conference opener
location
Ann Arbor, MI
about
Freshpet was hosting their annual corporate conference and wanted a light-hearted comedic opener. They turned to us to disseminate critical communication points into a 90-second comedy sketch parodying a popular SNL skit.
Following the beats of the given material, we took their ket messaging and scripted together a short narrative of two pet parents who believe they’re doing what’s best for their pups.
This was a fast turn-around project. We had just under 3-weeks to produce the piece from conception through delivery. This time-table was further complicated by needing to cast and use live animals on set.
In the end we created a project that Freshpet loved and was loved for at their conference.
