about
BetterHelp relies on user-generated content (UGC) style videos as a part of their marketing strategy. It was our job to record and direct talent with the provided scripts and materials.
As with all influencer-style videos, it’s important that the tone of delivery is authentic and natural. We cast, directed, and produced a series of UGC-style videos for this project.
We also helped identify the success of the campaign based on real-time analytics. We edited each video every 2-weeks based on performance metrics. This allowed us to maximize the success of each video without having to needlessly produce more content.
Having videos are crucial to the success of any marketing campaign. Being able to edit, adjust, and pivot with understanding is priceless.
