In a complex world, sometimes it’s best to keep things simple and to the point. This is where the power of the Explainer Video comes in. You’ve probably heard of them, or even seen a couple yourself. The “Meet Matt” ones that concisely target a precise audience; explaining who you are and what you do in 1 to 2 minutes. Going over 3 minutes is typically a no-go, as viewer attention spans are getting shorter and shorter.
Explainer videos have been growing in popularity for the past few years. They combine high-impact visuals with high-converting copy, upbeat music, and an engaging storyline to turn even the most ice-cold leads into the hottest of prospects who can’t stop coming back for more.