Have you noticed that some of the best, most award-winning commercials and short films in history have seemingly little or nothing to do with the product? It’s a clever tactic, and it works for a reason. We live in an age where people are becoming less gullible, and more annoyed with clichéd advertising.
This is “Branded Content”; perfect for the more ambitious businessmen and women out there. Perhaps you want to create something different, like a short film or narrative style film that delivers a powerful message to your audience. What the world loves in this day and age is emotion.